A study ordered specifically by Kelkoo, a price comparison site and effected by the Centre for Economics and Business Research reveals that UK-based travellers record the highest spend in online travel in Europe.
In 2009, almost 69% British travellers made use of the Internet to explore and book travel, as opposed to 53% in France.
Last year, British travellers shelled out £15.6 billion in online travel bookings, an increase of 18.5%, when compared to 2008. This figure is expected to touch £17.6 billion in 2010. The pan-European levels of online travel booking too are estimated to clock €74.3 billion, a rise of €7.4 billion.
On the flipside, overall travel sales are expected to plummet from €400 billion in 2008 to €367.4 billion by the end of the year 2010.
Managing Director of Kelkoo UK, Bruce Fair asserted the need for an intensive effort by the travel industry to plug the rapidly receding sales numbers. However, he reiterated that the falling sales volumes would trigger travel operators to offer significant discounts, thus driving down the cost of travel.
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Travel is a lot easier to organise online. I have never gone through a travel agent and don’t intend to. I don’t see what purpose they serve anymore and find it a lot less aggravating hoping someone else will know what I’m looking for as much as I do and looking for it myself.
Karen