The International Air Transport Association (IATA) has reported a 5.9% rise in premium class travellers and 6.9% rise in economy class travellers in February 2010, against the same period last year.
Announcing that longer haul markets had recorded a faster revival than short haul markets, IATA stated that the comparative numbers for traveller volumes pointed to a “strong upturn”.
While the premium travel levels had not hit the early 2008 figures, it was now 10% above the slump experienced in 2009. The IATA added that this increase in premium travel had belied fears that the sagging fortunes of the industry were irreparable. According to the association, the premium travel industry is at present heading towards the upward crest that marked the early days of 2008.
Statistically speaking, premium travel volumes shrunk by 3.7% within Europe. However, the numbers saw an upsurge on the North Atlantic, Europe to the Middle East and Europe to the Far East routes, where the industry witnessed growth levels of 4.2%, 11.6% and 3.6% respectively.
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