In a survey conducted by PricewaterhouseCoopers in UK, around one fifth, from a population of 2,000 people, revealed that they were looking at sacrificing their annual winter break to focus on discharging repayments.
The survey results of priority spends, however, shows small breaks in a more popular light, up from eighth place last year to sixth place this year. The main summer holidays came second in the list of priority spends, with 16% respondents viewing it as the most important spend for 2010.
David Trunkfield, Leisure Director, PricewaterhouseCoopers claimed that this trend did not come as a surprise. He added that this winter was expected to be tricky, particular for skiing, an extravagant holiday option, and one that was bound to be influenced by currency exchange rates. Repayment of debts incurred and keeping aside some money for the main summer holiday had become the main consumer focus.
Trunkfield expects summer 2010 to be more sluggish than 2009, with comparatively more early bookings and fewer last minute ones. Cash-strapped operators are expected to contribute to this slide further.
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