By the end of 2010, hotel investment volumes in Europe, Middle East and Africa (EMEA) are expected to surge by around 40%, as compared to 2009. This marked improvement will be levered by fortified investor belief and better economic conditions.
The CEO of Jones Lang LaSalle Hotels EMEA, Mark Wynne-Smith opined that increasing hotel investments in 2010 will be driven by opportunistic buyers, a class that was most hit in 2009.
Wynne-Smith also theorised that portfolio movement will stay restricted, as in 2009, and single asset transactions will continue to rule the roost, thus affecting the average deal size. The volume of distressed hotel assets is also bound to swell in 2010.
In 2009, UK, the principal market for hotel investment, had slipped to the second place. However, in 2010, with an anticipated investment share close to 30-40% of the total EMEA volume, UK is expected to regain its top spot.
Banks are expected to show readiness towards lending money. They will also stand out as suppliers of stock in markets like UK. This trend will be driven by the tendency of banks to bring in more distressed assets into the market.
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