The latest Hotel Investor Sentiment Survey has vested confidence in London’s ability to guide the revival period for the EMEA Hotel Market.
Jonathon Hubbard, Managing Director for the Northern Europe division of Jones Lang LaSalle Hotels, revealed that the occupancy rates for London hotels have stayed buoyant, owing to a steady volume of international visitors. With selling intentions tantalisingly close to zero, London is expected to remain a spirited market place.
A decline of 0.9% was reported in UK’s average yield requirement, down from 9.1% in April 2009 to the present tally of 8.2%, across all provincial cities. Investors are confident of these figures alleviating in the coming six months.
The honeymoon period for London hotels is expected to continue even as European hotel operators elsewhere battle debt obligations. Hubbard stated that London’s popularity in the hotel market remains unaltered, thanks to positive investor sentiments. However, to sustain the optimism across a longer time period, he expressed the need for ample investment prospects.
For a hot hotel in the heart of London, Tudor Court Hotel is the perfect place.